Virtual Event Analytics - What they mean and how to use them
Once your virtual event concludes, you have a great opportunity to utilise a range of analytics that will provide you with metrics, insights, and behaviours. These reports will immediately be available to you - but what do they all mean and how can you use them to measure your return on investment?
We break down the most common post-event analytics and provide you with tips on how to make the most out of them.
It’s the question we all ask post-event - who actually attended? Attendee reports will provide you with an overview of who registered vs who attended. This report will also provide data on how long they remained online, what times they closed down the event, and where they were located.
This information is important in identifying live attendees, but a low percentage doesn’t necessarily equate to a poor event outcome. Always consider on-demand viewing options and continue to promote your virtual event to gain maximum exposure.
Attendee Reports are important in identifying live attendees, but a low percentage doesn’t necessarily equate to a poor event outcome.
During your live event, you may experience an overwhelming amount of questions that come through that your speakers are unable to respond to. But that’s OK - you are able to export transcripts to view all questions asked by each attendee. This allows you to respond to questions that may not have been answered and also use this information to inspire future webinar topics.
Live polls are a great way to solicit quick opinions during your event. But the results that you acquire within your reports can prove to be even more valuable. You will have access to who responded to which questions and the answers they chose. Depending on your choice of questions, this information can help to create future content, provide follow-up information, or assign accreditation.
Depending on your choice of questions, polls can help to create future content, provide follow-up information, or assign accreditation.
Live electronic voting is essential for many shareholder and investor meetings. These reports will provide you with data on who voted on each motion and can be easily exported into a format of your choice.
While post-analytic reports are a great way to analyse your virtual event, spreadsheets can sometimes get messy, and more often than not, analytics fall to the side, and no action is taken. Consider working with a provider that offers easy integration between your virtual event and marketing platforms to automate your reports and provide instant value.