How to Host Your Webinar Content
Once your virtual event is over, it’s only really the beginning. A major advantage of webinars is the ability to record your streamed content and make it available online for as long as you wish. But how can you make it happen?
Here’s an overview of the hosting options available to you, and how to continue to drive traffic to your content.
Your Virtual Platform: Most technology platforms offer the ability to immediately host your content online once your event is over. This allows you to maximise branding opportunities and collect data so you can continue to measure interest and success over some time.
Free Hosting Platforms: If awareness is your end goal, you may consider hosting your content on platforms such as Vimeo or YouTube to encourage viewership. You can then embed these videos onto your website or landing pages and make them accessible to anyone. If choosing this option, consider breaking up your content to make it easier to digest.
How to extend the life of your content:
The first week: This is peak time and will attract the most online viewers. During the first week, ensure you send follow-up emails and encourage registrants to view your event at a convenient time. These emails will attract quite a high open rate, so consider including any necessary or relevant content you wish to promote.
The first month: During this time, viewership may start to drop off. Consider changing tactics and begin to promote your content in various ways. Create additional blogs and content which link back to your hosting platform, and host other webinars with popular speakers to continue the conversation and keep your content front of mind.
The next six months: By now, your event may start to lose relevance, and you may have exhausted most channels - but that doesn’t mean you can’t still gain viewers. Now is the time to transfer your content to free hosting platforms (such as Vimeo and YouTube) so you can continue to build awareness and start promoting your next event. Ensure you include links to your website and contact forms on these sites.
How to drive traffic to your hosted content:
Create blogs and follow-up content: Use your attendee duration and feedback data to decide which content was most popular during your live event. Then, create written content that links back to your recorded content to drive traffic and interest. If you’re still collecting data, this will be invaluable. Plus, written content will assist with your SEO strategy!
Host additional webinars with speakers: There’s a chance that many of your speakers would have left your audience wanting more. If you’re planning to organise a webinar program, the content and speakers from your hybrid event are the perfect addition. You can create follow-up webinars and interviews with presenters and direct traffic back to your virtual space so they can discover more.
Nurture Tracks and Drip Campaigns: Once your hybrid event is over, you can continue to contact registrants to provide them with valuable content and additional resources. This is the perfect opportunity to link back to various sessions available to watch in your virtual space.